The Other Factory - Creative and Marketing

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5 reasons why outsourcing advertising and online marketing services to Argentina is good for your company

According to Argentina’s Investment Development Agency, the country is a rising producer and exporter of creative industries’ products and has the potential to become a creative player in the international scene. A combination of highly-skilled human resources, renowned professionals, state-of-the-art technologies, a wide range of striking scenes and a vibrant and creative culture endows Argentina with remarkable perspectives for further develop its globally competitive creative industries. Since the mid 1990s Argentina has experienced a boom in creative exports. In 2007, a historical peak of over US$500 million was reached, more than doubling the figure for 2002. In 2009, the country was recognized as the fifth preferred global location for services outsourcing, based in their quality and human resources availability. Argentina is also part of the top 15 IT services exporters in the world.

Ranging from architecture, decoration, urbanism, and industrial design to packaging, stage design, publicity, graphic design and corporate marketing, the local design industry is thriving. Design is increasingly entering higher value market segments in Argentina through the introduction of design-led processes and innovative technologies. A new generation of young and creative designers has given free reign to their imagination and talent and is increasingly selling their creations to both the national market and the world. Most segments within creative industries are characterized by a combination of leading companies -national and international- and a number of smaller creative firms taking advantage of unique opportunities in the market. This is why we think Argentina is the best option for your business: